Purpose. Mission. Vision. Values.
Who we are and what we do.
our Purpose
Elevate the profession and advance the discipline of healthcare Quality & Safety, across and beyond the continuum.
our Mission
Set the industry standard for Quality & Safety and help individuals and organizations achieve it.
our Vision
'Power of Q': Better healthcare Quality & Safety—and better healthcare—for everyone.
Our values
Mission matters
We believe in the ‘Power of Q’ – that working relentlessly to improve Quality & Safety will improve healthcare … and lives.
Knowledge seekers
Intelligence is our GPS that guides us in the right direction on our quest for Quality.
Diverse and inclusive
We strive to create a welcoming community where ALL people feel safe, supported and prepared to thrive.
Champions for change
The healthcare landscape is ever evolving, so to stay at the forefront we must be too. We embrace change, boldly seeking out new paths and eagerly taking them to find the best solutions.
Our strategic drivers
Lead the industry via data-driven intelligence that sets the standard for healthcare Quality & Safety and helps individuals and organizations achieve it
Be a trusted expert and partner in the building of Quality infrastructures, workforce planning and development, and Quality cultures
Create a community of Quality & Safety champions to become a ‘Force for Quality’